01We measure · Workflow adoption · Time to complete
UX/UI & AI product design agency · Newport Beach, CA · Serving the U.S.
Complex products.
Clearer experiences.
SapphireX is a product strategy, UX design, and AI consulting agency for SaaS, healthcare, and enterprise teams. We make complex products easier to understand, adopt, and trust.
2–4 wkProduct experience audit
From $5KTransparent starting price
24 hrReply to every inquiry
4Practice areas
SapphireX · Intelligence by design
Why SapphireX
Clarity is not decoration. It's a competitive edge.
A senior-led agency that combines product strategy, UX design, and execution to simplify hard products and raise adoption.
Senior team, no handoffs
Senior strategists, researchers, and designers on every engagement, from the first review to the final recommendation.
Strategy meets execution
One integrated team carries the work from research and product direction through design and validation.
Built for complex products
Enterprise platforms, regulated healthcare workflows, multi-role SaaS, and AI features that need trust before adoption.
What we do
Built for products that can't afford confusion.
Start with a focused audit. Expand only when the product needs it.
01Product & SaaS UX AuditStart hereA clear read on what blocks adoption, from onboarding and activation to retention, and what to fix first.From $5,0002–4 weeks
02UX ResearchInterviews and task analysis that replace assumption with evidence.Scoped2–6 weeks
03Product Strategy SprintCompress framing into a short working session and a written decision.Scoped1–3 weeks
04SaaS & AI Product DesignNew products, major redesigns, and AI interaction design.From $25,000
05Product PartnershipOngoingSenior product leadership, embedded monthly.From $6,000per month
Also: Usability testing, AI design & UX, design systems, and UX optimization. See all services ↗
Industries
Where the work is hardest.
We're hired when the product is already complex and people still have to use it.
Enterprise
Operational software, permissions, and dashboards people rely on to make decisions.
- Multi-role workflows
- Legacy, fragmented patterns
- Adoption resistance
Healthcare
Clinical, operational, and patient-facing products where confusion costs time and trust.
- Role-based, dense interfaces
- Error prevention
- AI with human oversight
SaaS
Products that stall after signup because value arrives too slowly.
- Activation and time to value
- Empty states and upgrades
- Retention UX
AI products
Capable models fail when users can't tell what the system is doing or when to trust it.
- Confidence and uncertainty
- Human-in-the-loop controls
- Explainability and recovery
Engagements
The problems we're brought in to solve.
The engagements we run most often. Client work is confidential, so we describe the problem and the scope, not the client.
01We measure · Workflow adoption · Time to complete
02We measure · Ordering errors · Task accuracy
03We measure · Time to triage · Views consolidated
04We measure · Time to first value · Trial-to-paid
Detailed case studies are shared in conversation, with client permission. Ask about work relevant to your product →
Our operating model
From research to decisions.
Every recommendation is grounded in evidence your team can act on.
01
Understand
Align on goals, map the product landscape, and find where complexity slows adoption or growth.
- Stakeholder and user interviews
- Workflow and journey mapping
- Heuristic evaluation
02
Simplify
Prioritize the highest-impact opportunities and refine the workflows and decisions that matter.
- Prioritized roadmap
- Prototypes and usability testing
- Information architecture
03
Scale
Support implementation and set patterns that keep the product clear as it grows.
- Design system foundations
- Developer handoff
- Ongoing decision support
Decision frameworks
Thinking tools we apply in every engagement to de-risk product decisions.
01
Jobs to be done
What people are trying to accomplish, and where the product fails to help them make progress.
02
Journey mapping
Friction across touchpoints, handoffs, and the moments that shape adoption and retention.
03
Service blueprinting
How the interface connects to the operations, roles, and data behind it.
04
Heuristic evaluation
A structured review of usability, cognitive load, and interaction patterns against proven principles.
05
Information architecture
Taxonomy, navigation, and hierarchy that make dense products easy to find your way through.
06
Systems thinking
How product, workflow, compliance, and organizational decisions affect each other.
Tools and platforms we work with
- Figma & design tokens
- React & Next.js handoff
- OpenAI
- Anthropic Claude
- Google Gemini
- Linear & Jira
The SapphireX studio
The right team for complex products.
SapphireX is a product strategy and UX agency built for consequential product problems. We combine research, systems thinking, design, and validation in one focused team, and we take on a limited number of engagements at a time.
Product strategyUX researchProduct designDesign systemsAI experience
Led by Safa BadamchiFounder & Principal · 6+ years in enterprise, healthcare, SaaS, and AI products
What partners say
Trusted by product leaders.
Safa brings a practical and solution-oriented approach to every project. She asks the right questions and delivers work that is both well-considered and effective.
A dependable collaborator who takes ownership, works effectively across teams, and can be trusted to follow through on complex initiatives.
A strong ability to take strategic direction and translate it into thoughtful, user-centered experiences, with a clear focus on usability and execution.
Where we work
Based in Orange County / Los Angeles. Working across the U.S.
In person from one Newport Beach studio. Remote with product teams everywhere else.
Studio
Orange County
120 Newport Center Drive, Newport Beach. In-person discovery workshops and product strategy sessions.
Orange County product design Home marketLos Angeles
LA teams work with the same Newport Beach studio, in person or remotely.
Los Angeles UX designRemote · Nationwide
Across the U.S.
Remote engagements with product and engineering teams, including:
- San Francisco Bay Area
- New York
- Seattle
- Austin
- Chicago
- Boston
Field notes
Thinking from practice.
AI product design7 min read · Sources cited
Healthcare UX6 min read · Sources cited
Enterprise UX5 min read · Sources cited
SaaS growth5 min read · Sources cited
Why AI adoption is a UX problem before it's a model problem
Why capable AI still gets rejected, and the four moments that decide whether people rely on it.
Healthcare UX: where clarity becomes clinical safety
What the research says about EHR usability, alert fatigue, and AI decision support.
Enterprise dashboards built for decisions, not data
Designing around situation awareness instead of showing everything the system knows.
Onboarding is a contract, not an introduction
Why most users never activate, and how to design the first session around one real outcome.
FAQ
Questions, answered.
What does SapphireX do?
SapphireX is a product strategy, UX design, and AI consulting agency in Newport Beach, California. We help SaaS, healthcare, enterprise, and AI teams simplify complex products and improve adoption, through audits, UX optimization, product design, design systems, and ongoing partnerships.
How is SapphireX different from a traditional agency?
You work directly with senior strategists and designers from discovery through delivery. There are no junior handoffs or account-management layers, and we take on a limited number of engagements at a time so senior attention stays on your product.
Can SapphireX work with our internal engineering and AI teams?
Yes. We embed alongside your product, design, and engineering teams, work in your tools and rituals, and hand off specifications, prototypes, and design system components your team can build from.
How much does a UX audit cost?
A SapphireX Product Experience Audit starts at $5,000. Scope depends on the number of user roles, core workflows, and platforms reviewed. Product Strategy & UX Optimization starts at $10,000, and SaaS & AI Product Design starts at $25,000.
How long does a Product Experience Audit take?
2 to 4 weeks. You receive a prioritized, evidence-based roadmap that shows where the product loses users or slows teams, and what to fix first.
Do you work with startups or enterprise teams?
Both. We work with growth-stage and venture-backed teams on onboarding and early adoption, and with enterprise teams managing complex workflows, stakeholders, and regulated environments.
Where is SapphireX located?
SapphireX is based in Orange County (Newport Beach) / Los Angeles. The studio is at 120 Newport Center Drive, Newport Beach, CA 92660, and we work with teams across the United States, in person or remotely.
Do you build software or train AI models?
No. SapphireX focuses on product strategy, UX, and AI experience design, including trust patterns, human-in-the-loop controls, and interaction design. We work alongside your engineering team or development partner.
Is my product data safe with SapphireX?
Yes. Engagements are confidential, we sign NDAs when required, and sensitive research, analytics, and proprietary materials are handled through secure workflows.
One thoughtful conversation can change the product
Let's make it clear.
Tell us about your product. We reply within 24 hours and take on a limited number of engagements.
- 01 · Within 24 hoursSenior reviewSafa reviews your product context and goals.
- 02 · 30-minute callDiscoveryA focused conversation on constraints, timeline, and where to start.
- 03 · Action planScoped proposalA clear proposal, from a $5,000 audit to an embedded partnership.