What’s included
Research plan
The questions that would change a product decision if answered.
Participant recruit
The roles that actually use the product, not a convenience sample.
Interviews and observation
How the work is done today, including the unofficial workarounds.
Task analysis
The steps, tools, and failure points in the real workflow.
Insight synthesis
Patterns, not a pile of quotes.
Decision brief
What to do next, written for product and leadership.
How the work runs
Understand
Lock the decision the research has to inform before anyone is scheduled.
Simplify
Run the sessions and synthesize while the evidence is still sharp.
Scale
A brief the team can act on. Research does not include a full visual redesign.
Let's start.
Work directly with the person who will do the work.
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